Our Blog

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Technically speaking, Rocket Girl isn’t a real person (we know—big surprise.) Her character, however, embodies the spirit of everyone here at The Sourcing Group. When developing our new website, we wanted to give a special nod to our people, who are responsible for creating incredible value for our customers each and every day. Rocket Girl encompasses the three key qualities that each of our associates possess:

We are Passionate

Just like our pint-sized hero, all of us at TSG will go to extreme lengths to achieve our mission. Our customers are our singular focus and we are passionate about serving them—it’s engrained in our DNA. We love when our clients challenge us and we have the opportunity to say “can do” when others would say “not possible.” Our team is just as dedicated to their craft. We actually geek out on all the technical aspects of print, promotional items, and apparel. In fact, we’re the type of people that go to lunch and talk about data processing and embroidery machines.

We are Resource-full

When faced with the goal...

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The Sourcing Group was recently featured in a case study written by one of our technology partners. Three years ago, a long-time healthcare client approached us regarding their intent to more purposefully manage ALL their print, marketing collateral, and branded merchandise going forward. Never before had a customer with so many buyers and locations attempted to strategically manage the purchase and distribution of these items. While we had always provided purchasing reports to buyers at every location, corporate had decided that being reactive was not enough. They wanted a system to help them control costs while also increasing the ROI of all of their branded assets.

Fast-forward to today, three years after TSG successfully implemented a fully integrated, cross-media management platform. This technology is allowing team members at the planning level to maintain visibility and control over costs, marketing flows, and brand integrity. Customer engagement campaigns, including direct mail, are now streamlined and/or fully-automated. Insights on campaign effectiveness...

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Let’s face it, not everyone has a sizable budget for promotional items. If you’re like me, there’s been a time in your life when you’ve had “SWAG Envy.” Someone else at a trade show, maybe even a competitor, had a more expensive, trendy giveaway item making their booth the talk of the show. There are worse things in the world, but let’s be honest…it’s a total letdown.

Here’s reassuring news: I’ve seen people spend ridiculous amounts of money on items and not generate a single sale out of their investment. I’ve also seen people spend a modest amount of money on less exciting items and achieve a fantastic return. There are any number of cool giveaway items out there, but remember that your end goal with a promotional product is to become top of mind. In other words, you want to generate Brand Recognition and beyond that, Brand Recall. What really matters most then is the Total Number of Impressions created by the item.

I bet you can think of at least one promotional product you received that seemed so exciting but ended up being a bust. I once received a...

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A few months ago my girlfriend received an offer to join a global technical services company. Her role as a Technical Editor allows her to work remotely here on the East Coast, which was a great selling point for her (and selfishly, for me too). During her onboarding, she received all of the obligatory legal-sized envelopes full of paperwork and documents outlining benefits and such. Along with those, she also received something that caught her completely off-guard…in a good way. While she was getting acquainted with her new MacBook Pro® (so jealous), an email arrived from her Human Resources department with directions for accessing the company's internal web store. The message also included a purchase code for a free “New Hire Package.” Seriously?

Of course, she immediately clicked on the link to investigate this mysterious “New Hire Package." When she read out loud the list of items included in the kit, I honestly couldn't believe it. I read the screen with my own eyes and it was exactly as she said: a backpack, softshell jacket, Contigo® water bottle, journal book, pens,...

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